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Phillip Morris International Inc., the world’s largest nongovernmental cigarette seller, bought the patent for an aerosol nicotine-delivery system in May 2011, raising questions regarding the future of tobacco cigarettes within the company and elsewhere.

The buzz surrounding the recent purchase of the nicotine delivery device has stirred many smokers, nonsmokers and health awareness agents to look at the future of tobacco cigarettes, nicotine delivery devices and electronic cigarettes—a device that vaporizes nicotine to provide a satisfying puff of nicotine vapor.

While some companies searching for additional mediums to transmit medications quickly and effectively, many electronic cigarette companies don’t want to be regulated as medicine delivery devices but rather as a tobacco product or tobacco cessation product.

Electronic cigarettes are struggling to be regulated as tobacco products because they lack one key element—tobacco. However, being regulated as a tobacco product would allow electronic cigarette companies to focus their efforts towards tobacco cigarette smokers and advertise their products as a smoking cessation aid. Currently, the products can only be considered an alternative to tobacco cigarettes.



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